Credits: Craig Mikes (ECD/Art Director), Claire Jordan (CD/Writer), Chris Matthews (Designer)
Waterloo Sparkling Water had low name recognition and in the crowded sparkling water category. Wanting to use boldness as their key point of difference, we amped up the brand voice to really make the brand stand out.
Credits: Craig Mikes (ECD/Art Director), Claire Jordan (CD/Writer), Chris Matthews (Designer)