On the 31st we posted this video, appropriately titled “Wine or Blood?”
Aged in charred whiskey barrels, Apothic Inferno became an instant favorite with fans. So when the seasonal wine sold out, social media was full of demands to bring it back. In the weeks leading up to Inferno’s permanent return, we covertly replied directly to dozens of fans with a video of their exact comment being burned until Apothic’s platforms were ablaze with the rumor that Inferno would soon be back.
Credits: Craig Mikes (ECD), Claire Jordan (CD), Lane Jordan (ACD), Liz Arteaga (Art Director)