Credits: Seth Perisho (CD), Claire Jordan (Writer), Joel Williams (Art Director)
Cavender’s Boot City is a regional chain of Texas Western boots and clothing. Like most retailers, their messaging was deal-centric and lacked the personality their clientele could identify with. We gave the brand an authentic voice led by the principle of “Don’t just wear it. Live It.”
Credits: Seth Perisho (CD), Claire Jordan (Writer), Joel Williams (Art Director)