It may feel as if the mountain is rooting against you, hoping you will give up, turn back. But truly the stone is doing you a favor. For the harder it is to climb, the harder it is to forget.
Of course it’s not possible to dig your toes into every grain of sand. You could never collect all of the seashells or splash through each wave. But on her very first trip to the beach—she will try.
A trail ride in Texas? Some might call that a cliché. It’s true, many riders have traveled these hills and been awestruck by this view. But that’s not how you become a cliché. It’s how you become a part of history.
Apothic’s seasonal wine, Inferno, is aged in charred whiskey barrels. So when it was sold out and fans were blowing up the Apothic social feeds with comments lamenting Inferno’s scarcity, we teased them by burning their comments one by one. We would seek out an Inferno comment and simply reply to it with a video of that exact comment being thrown into a burning barrel. This subtle and inexpensive interaction built up a buzz prior to the big reveal that Inferno was coming back full time.
Holiday Banter Roulette
The holiday season is packed with parties, but coming up with good banter isn’t always easy. Thankfully, you can just tap or pause this social video to choose an intriguing conversation starter.
Apothic Movie Posters (Pre Halloween)
Wine or Blood? Video (Halloween)
I love looking at old photos and making fun of pop culture. Just don't look too closely because I've got amateurish Photoshop skills.
What makes western style so great is the life it represents. Cavender’s doesn’t sell pleat-front trousers to accountants. They outfit cowboys for rodeos, laborers for working the land and any other hardworking person with the quality apparel they need to live the true Americana lifestyle. And Cavender’s does this better than anyone else because they live that lifestyle themselves. They're a family and a company that believes in dressing how you live and living how you dress.
Seen as a domestic carrier, Delta Airlines was having hard time attracting New York City's many international business travelers.
To create a 360° campaign positioning Delta as NYC's most global airline.
We hit all of the commuter points- from a takeover at the Grand Central Station Café to the major expressways and bridges. The headlines spoke directly to New Yorkers, making them see NYC as Delta's major international hub.
AARP Brand TV & AARP Publications Print
I enjoyed every part of this project, from naming this product to writing the packaging, website and video script. Piki Piki means motorcycle in Swahili, which is fitting for a bike that was inspired by my client's childhood in South Africa.
Online Publication & Hanky Handout Video Content
MeetTheMILK.com is an online publication I co-founded in 2011. What began as interviews with fascinating moms has grown into a multi-media organization, featuring a variety of original content, active social network and signature community events.
M Series Print & OOH, 7 Series TV & Brand Print
This interactive outdoor piece was placed at bars and work areas to encourage people to identify what makes them smoke the most. People could use their cigarette butts to vote for drinking, meals, stress, driving or after sex.