This campaign for AARP Publications sends the message that mass targeting doesn’t cut it when it comes to reaching consumers age 50 and over.
Not everyone likes getting their AARP application in the mail at age 45. So we spun the brand away from “senior stigma” by pointing out that the organization is really for anyone who has birthdays.
This campaign for AARP Publications sends the message that mass targeting doesn’t cut it when it comes to reaching consumers age 50 and over.