Texas Tourism TV
Credits: Craig Mikes (ECD), Claire Jordan (CD/Writer), Lane Jordan (ACD/Art Director)
After the same leather patch logo for over twenty years, Texas Tourism needed a fresh and inclusive approach to travel in the Lone Star State. The tagline “Like a whole other country” became “Let’s Texas” and suddenly the name of the state itself became a rallying cry and verb to inspire people to experience the excitement of a trip to Texas.
Credits: Craig Mikes (ECD), Claire Jordan (CD/Writer), Lane Jordan (ACD/Art Director)