What makes western style so great is the life it represents. Cavender’s doesn’t sell pleat-front trousers to accountants. They outfit cowboys for rodeos, laborers for working the land and any other hardworking person with the quality apparel they need to live the true Americana lifestyle. And Cavender’s does this better than anyone else because they live that lifestyle themselves. They're a family and a company that believes in dressing how you live and living how you dress.
I enjoyed every part of this project, from naming this product to writing the packaging, website and video script. Piki Piki means motorcycle in Swahili, which is fitting for a bike that was inspired by my client's childhood in South Africa.
I love looking at old photos and making fun of pop culture. Just don't look too closely because I've got amateurish Photoshop skills.
M Series Print & OOH, 7 Series TV & Brand Print
Ballet Austin approached me to create a video script promoting their Butler Community School that would bring the existing footage they had to life in an inspiring and impactful way.
I've enjoyed working on the Whole Foods Market brand in a variety of ways both for the national brand campaign and their regional messaging. On this page you'll see:
New York Times Pencil Banner: Whole Foods Market asked GSD&M to use existing copy to drive expansion of the challenging NY Times pencil unit. We used interactive arrows to deliver the client's pre-approved brand lines in a way that showed their relevance to the various topics on the paper's website.
Repositionable Impact Sticker: To announce the new Whole Foods Market opening in the Denver area, this sticker was placed on the front page of The Denver Post.
Seen as a domestic carrier, Delta Airlines was having hard time attracting New York City's many international business travelers.
To create a 360° campaign positioning Delta as NYC's most global airline.
We hit all of the commuter points- from a takeover at the Grand Central Station Café to the major expressways and bridges. The headlines spoke directly to New Yorkers, making them see NYC as Delta's major international hub.
RetailMeNot is the largest couponing website in the country. Typically, they use found shareable memes to drive click-throughs. I have been working with their in-house design team to create original shareable quotes on a variety of motherhood and shopping themes. The new line of proprietary memes has received an average of 8,000+ likes and 600+ shares. Plus, each one carries the Retail Me Not logo and a unified brand look.
Online Publication, M.I.L.K. Case Study & Hanky Handout Video Content
MeetTheMILK.com is an online publication I co-founded in 2011. What began as interviews with fascinating moms has grown into a multi-media organization, featuring a variety of original content, active social network and signature community events.
The London-based social think tank, Matryoshka Haus, received a grant from the British government to develop a qualitative way to measure social change. Together we developed The Transformational Index: a mixture of responsibilities and goals that exist both within an organization and externally where it seeks to transform. This poster was created to be an organizational chart so beautiful and easy to read that you would want to hang it on your wall. On the right, we defined all of the indicators of change in easy-to-understand language. On the left, we demonstrated how many of the concepts are connected. (i.e. Sometimes fulfilling a responsibility helps you achieve a goal.)
This interactive outdoor piece was placed at bars and work areas to encourage people to identify what makes them smoke the most. People could use their cigarette butts to vote for drinking, meals, stress, driving or after sex.
Video Case Study showcasing a fully Integrated campaign for Reuters Insider Video Tool, Example of Campaign Signage
Student Auto Loan Campaign, Brand OOH
AARP Brand TV & AARP Publications Print