Cavender's Boot City — Claire Watkins Jordan
Claire Watkins Jordan
creative director // writer
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Cavender's Boot City

Cavender’s Boot City is a regional chain of Texas Western boots and clothing. Like most retailers, their messaging was deal-centric and lacked the personality their clientele could identify with. We gave the brand an authentic voice led by the principle of “Don’t just wear it. Live It.”

Credits: Seth Perisho (CD), Claire Jordan (Writer), Joel Williams (Art Director)