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The Situation
Seen as a domestic carrier, Delta Airlines was having hard time attracting New York City's many international business travelers.
The Ask
To create a 360° campaign positioning Delta as NYC's most global airline.
The Work
We hit all of the commuter points- from a takeover at the Grand Central Station Café to the major expressways and bridges. The headlines spoke directly to New Yorkers, making them see NYC as Delta's major international hub.
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Placed on the Long Island Expressway
Placed on the Brooklyn-Queens Expressway