I've enjoyed working on the Whole Foods Market brand in a variety of ways both for the national brand campaign and their regional messaging. On this page you'll see:
New York Times Pencil Banner: Whole Foods Market asked GSD&M to use existing copy to drive expansion of the challenging NY Times pencil unit. We used interactive arrows to deliver the client's pre-approved brand lines in a way that showed their relevance to the various topics on the paper's website.
Repositionable Impact Sticker: To announce the new Whole Foods Market opening in the Denver area, this sticker was placed on the front page of The Denver Post.